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Monday, October 29, 2018

Ellen DeGeneres Expands Her Media Empire

Ellen DeGeneres
Ellen DeGeneres, daytime talk show host and entrepreneur, is definitely on a roll. Following the success of her media empire, the Ellen Digital Network, they will be expanding it further, adding three more original series to its lineup. The shows, which will mostly feature women as its hosts, speak well to the network's uplifting and inspiring vibe.
Launched just two years ago, the Ellen Digital Network is set to get even bigger. With over 187 million followers and billion views every month globally through social media and YouTube channel ellentube, the network has decided to continue investing in great, original video content.

"Ellen Digital network is a pop culture machine," Alana Calderone, the company's SVP for brand content and partnerships, said in an announcement. "We aren't just embedded in what's happening today, we're creating it. The speed at which fans consume and share this content is incredible."

The network recently announced the addition of three original series to its slate, all fitting to the uplifting, funny, and inspiring sense of the Ellen brand.

The new series include "Fearless" starring model and body-image activist Ashley Graham, who will inspire and encourage individuals to be confident; "The Build Up," a home makeover show with Anthony Carrino and John Colaneri that will focus on helping rebuild underserved communities; and "The Ayesha Curry Project," the eponymous show that will feature the restaurateur and cookbook author offering advice to mothers

Moreover, the show "Momsplaining with Kristen Bell," which has been successful in its two-season run with over 154 million views, is also renewed for its third season. The show mixes comedy and reality, as well as heavy brand integration with Johnson & Johnson baby products. The company has also worked with Amazon, Walmart, Buick, and Procter & Gamble.

The joint venture between DeGeneres' network and Warner Bros. Digital Networks also involves an app and games channel. The apps such as the "The Truth Comes Out" and "Heads Up" has been a successful project with millions of downloads. A new app tied to "Ellen's Game of Games" will also be launched as part of its season two debut.

"For us, what's exciting, the power of the Ellen digital experience is really about working with the platforms that allow us to get closer to the consumer," Michael Riley, general manager of Ellen Digital Ventures, told Adweek.

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