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Monday, August 27, 2018

Serena Williams Tops Forbes List of Highest-Paid Women Athletes

Serena Williams
Serena Williams, an African-American professional tennis player, has once again topped the Forbes' list of highest-paid women athletes. That is despite the fact that she had a reduced playing schedule due to the complications from her recent pregnancy. Moreover, most of her earnings are from endorsements and her own fashion line.
For the third consecutive year in 2018, Serena Williams remains to be the top highest-paid woman athlete. She maintained the lead even though she earned only $62,000 in prize money from June 2017 to June 2018 because of her earnings of $18.1 million from the increasing number of her endorsements and the launch of her own, eponymous fashion line, Serena, last May.

Williams returned to the tennis circuit last March after giving birth to her daughter Alexis Olympia Ohanian in September last year and suffering from post-natal complications. She has been seeded 17th in the recently started U.S. Open.

Meanwhile, Williams' endorsements include Nike, Intel, Lincoln, JPMorgan Chase, among others. Only 16 athletes--both men and women--reportedly made more than Williams over the past 12 months from endorsements. Experts say her marketability is credited from aspiration and trust to her.

"She has a lethal combination as the best to play the sport and the story she has with (sister) Venus, breaking through as African-American tennis players," Matt Fleming of Marketing Arm told Forbes. "Now, as a mother, it adds another layer of attractiveness from a marketers' standpoint."

A majority of those who entered the Forbes' list of the top 10 highest-paid women athletes is tennis players, having 8 of them. However, no woman, not even Williams, made it to the Forbes' list of the top 100 highest-paid athletes topped by Floyd Mayweather.

For more information about Serena Williams, visit or follow her on Facebook at

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