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Sunday, August 27, 2017

Taylor Swift Partners With UPS to Market Her Latest Album

UPS Truck with Taylor Swift's album
10-time Grammy winner Taylor Swift is partnering with UPS to promote and deliver her sixth studio album, Reputation. UPS, the world’s largest package delivery company, will decorate some of their trucks with the album cover image on the side. This is the first time they've ever done anything like this in the company's 110-year history.

The trucks will roll out in various cities across America, beginning with Nashville, Atlanta and New York City. Fans who snap a picture of a decaled UPS package car, at a safe distance, then tag @UPS and share the hashtag #TaylorSwiftDelivery may receive an improved opportunity to buy Taylor Swift concert tickets.

A smart business woman

Taylor Swift is not a newcomer when it comes to music or business. She released her first album at the age of 16, and has since sold more than 40 million albums, and 130 million single downloads.

Throughout her career, she has made several very smart business moves. For example, she once partnered with Apple Music to produce and star in a trio of catchy commercial spots. She also writes and owns all of the catalog rights to her songs which has helped earn her the title as one of Forbes' top-earning women in music.

Partnering with UPS to promote her new album was another genius idea. Their unique partnership has already gained a lot of attention on social media, and the album is highly anticipated. Experts expect the album to sell about 1 million copies in it's first week.

Her advice for other women in business

Taylor once said, "Fearless is not the absense of fear. It's not being completely unafraid. To me, fearless is having fears. Fearless is having doubts. Lots of them. To me, fearless is living in spite of those things that scare you to death."

Her encouragement to other artists and business owners is to move forward with your ideas even if you are afraid. She believes that being a little bit afraid is a natural part of any goal that you want to achieve.

But she does admit to having one fear. "I'm intimidated by the fear of being average," she says.

That's right! Her advice is to always reach above and beyond. If you are going to be afraid of anything, be afraid of not being more then you could have been.

For more details about Taylor Swift, her new album, and/or her partnership with UPS, visit


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