The new collection will launch globally in the spring of 2018, combining the comfort and bold colors consumers love about Crocs with touches of Barrymore’s personal design style – including exclusive graphics and embellishments.
Crocs began its partnership with the Golden Globe Award-winning actress, producer, director, cosmetics line creator, author and mother in late 2016 when she joined the brand’s “Come As You Are” campaign as one of four ambassadors touting the uniqueness of individuals and inspiring everyone to be comfortable in their own shoes. Barrymore will continue in that role throughout 2018, in addition to collaborating on her new line.
A great two-way partnership
“Working with Crocs as an ambassador for ‘Come As You Are’ has reinforced what I have always loved about the brand – it’s optimism, versatility and comfort, with a little bit of quirkiness. In a word, it’s me,” Barrymore said. “Collaborating on the Drew Barrymore Crocs line was a natural next step in our partnership. I’m thrilled to share the love I put into designing these styles with the world.”
“Drew has been hands-on in making sure that our Drew Barrymore Crocs collaboration personifies her optimistic personality, upbeat attitude and unpretentious spirit, while continuing to celebrate one-of-a-kindness through the universal feeling of love,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing.
Expected to be a hit among women and children
The Drew Barrymore Crocs product collaboration will feature two collections of special-edition shoes for women and children, featuring bright colors and new graphics that speak to Barrymore’s personality and design philosophy.
The first collection will be available to consumers worldwide beginning in February of 2018, and will feature bold colors and custom-designed charms on special-edition Crocs Classic Clogs, Crocband Clogs and Sloane Slides. The second collection will launch in May of 2018, and will feature exclusive graphics on Crocs Classic Clogs, Crocband Clogs and Sloane Slides, as well as Isabella Sandals and Flips.
Both collections will be available at select stores globally and on crocs.com.
For more details, visit www.crocs.com/stories/come-as-you-are.html
