EBY will officially launch on September 25, and subscriptions will be available on a monthly, bi-monthly, or quarterly basis. The line includes seamless panties that don't ride or slide, and they are available in styles that include thong, cheeky, brief, g-string, bikini, and boyshirt. Sizes range from XS to 4X. Pricing has yet to be announced but is predicted to be about $15/pair.
Giving back to help other women
As an entrepreneur, Sofia says she wants to help other women. So, 10 percent of the money from each sale will be donated to Seven Bar Foundation, a nonprofit founded by Renata Black. Seven Bar Foundation offers microfinance programs for women across the globe to start their own business. The foundation has a 97 percent repayment rate globally.
In September 2016, Forbes reported that Sofia was the highest paid actress in television, bringing in $43 million in the past year. She’s also launched her own line of make up, fragrance, and hair care products, and has endorsement deals with companies like Rooms To Go, SharkNinja, Head and Shoulders, and Cover Girl.
What's next?
Sofia says her next investment will be in technology. “I have to get closer to the tech world,” she said. “It’s a reality and it’s the future, and everybody is a part of it now."
Perhaps, she is planning to build and release a new smartphone app... but we will just have to wait and see!
For more details about the EBY underwear subscription service, visit www.join-eby.com or follow Sofia on Facebook at www.facebook.com/OfficialSofiaVergara/
