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Thursday, March 29, 2018

Chrissy Teigen, Model and Wife of Singer John Legend, Inks Lucrative Deal With Pampers

Chrissy Teigen and her husband, John Legend
Chrissy Teigen, a model and celebrity, has just signed a lucrative deal with Procter & Gamble Co. Teigen is the first ambassador for their newest line of products, Pampers Pure diapers and wipes, which uses natural ingredients. Also a consultant, Teigen will collaborate with P&G on all the aspects of the brand such as research & development, design, and marketing.
On a YouTube advertisement just recently released by P&G, the famous Sports Illustrated swimsuit model and Lip Sync Battle co-host appeared with her daughter Luna.

Teigen, who has over 16 million followers on Instagram and 10 million followers on Twitter to date, has also been posting video clips of herself expressing her appreciation of Pampers Pure diapers quality.

In the videos, Teigen is seen interacting with her daughter Luna who is turning 2 this April 14. Teigen and her singer-songwriter husband John Legend are also expecting a son soon.

"When (P&G) approached me to collaborate on the new Pampers Pure Collection, I jumped at the chance to work with a brand that I love," Teigen said. "I wore Pampers... John wore Pampers... We are a Pampers family!"

The Pampers Pure disposable diapers are made of cotton and other carefully-selected materials. It has no other chemical ingredients such as chlorine bleaching, fragrance, lotion, preservatives called parabens and natural-rubber latex. The Pampers Aqua Pure, moreover, has premium cotton and 99% pure water.

"Chrissy is a great fit for Pampers and represents how many moms feel on their parenting journey in her own fun, down-to-earth way," said E. Yuri Hermida, P&G's vice president for Baby Care in North America. "We've all seen the photos of Luna in a Pampers diaper, and knowing they were a Pampers family made Chrissy an obvious choice for us."

The new Pampers Pure products were launched last month and are now available online and at major stores nationwide. For the next two years, Teigen will be sharing her mom expertise and fashion know-how with P&G for the new brand.

Previously, Teigen also served as a spokesperson for other P&G brands such as Olay skin care and Venus razor for women.


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