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Friday, October 20, 2017

Why People Call Her "Mama Biscuit" -- And How She Recovered After Getting Cut From a Popular Reality Show

Lesley Riley, founder of Mama Biscuit's Gourmet Biscuit CompanyLesley Riley, founder of Mama Biscuit’s Gourmet Biscuit Company, is so successful that people are now referring to her as "Mama Biscuit" - even though that's not really the name that she goes by. Her gourmet biscuits come in 50 sweet and savory flavors like bananas foster, chicken pot pie, and spiced mango, and are available in several major retailers including Whole Foods and Wegmans.
Dealing with the ups and downs

Back in 2013, Lesley auditioned for Fox's MasterChef, a popular show where contestants from around the country are put through a series of challenging elimination rounds. Lesley, however, never actually made it on the show because she got cut from during her audition.

She admits that she was disappointed, but she wasn't giving up that easily. The rejection gave her confidence to experiment with different techniques and create a recipe that would become the foundation for her company. And it was one of the best decisions she could ever make.

She comments, "My concept and core mission is built off a simple back-to-basic method of quality over quantity."

Her and her team make small batch, premium all-natural foods with only the finest, freshest, ingredients. Their biscuits have no trans fats, no preservatives, no artificial flavoring, no coloring, and no dyes.

Getting her products in to major stores

Lesley told BizWomen.com in a recent interview, "I walked into the store, literally. I went into Wegmans, was talking to them and they asked me to bring the product back. I did, and they had a meeting and they loved the product. The district manager came in and she loved it. About a week later she said, 'Hey can you send this up to New York to our corporate office?' I sent it to them and they loved it."

She continues, "Whole Foods, I was in there looking for tea for one of my biscuits. The gentleman asked me what that was for and I told him and he was like, 'Why don’t you bring some back so I can taste them on Wednesday?' I brought some back but little did I know they were having a team meeting that night. The next morning, I got an email from the store manager and she was like “Here’s how you can get on our shelves.”

"As far as QVC and Amazon, they both reached out to me," she added.

Meanwhile, her company is already on track to generate $250,000 in revenue for 2017.

For more details about Mama Biscuit’s Gourmet Biscuit Company, visit www.mamabiscuit.com or follow her on Facebook at www.facebook.com/MamaBiscuitsGourmetBiscuits/


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